Thursday, May 6, 2010

Color




Psychology of COLOR...

Color affects an individuals moods or feelings. Light and Cool colors expand a space where as Dark and warm colors enclose a space. Color affects the eye's perception of weight and size. It also affects a person's perception of temperature. Colors have the ability to cause the nervous system to become agitated, or creat a feeling of calmness. The body's reactions to sounds, taste, odors and time perception are also affected by color.

Fun Facts about COLOR...

* Drivers of brightly painted sports cars have higher insurance premiums and receive more traffic tickets than those of light colored cars.

* Most people prefer to eat from a white dinner plate rather than a colored plate.

* Most flags of the world use one or more of only seven traditional colors: red, white, blue, green, yellow, oragne, and black

* Fast food restaurants used bright warm colors for interior surfaces in order to stimulate the appetite and hurry partrons through their meals. Until the 21st century, when restaurants started using 'cafe' colors to relax their patrons, inviting them to stay longer and enjoy their meals.

Warm COLORS vs. Cool COLORS...

Warm colors: red, red orange, orange, yellow, yellow orange, yellow green
These colors are considered engaging, active, positive, cheery, stimulating, and somewhat informal. Warm colors may cause pshychological irritation.

Cool colors: blue, blue-green, green, violet, blue-violet
These colors are felt to be relaxing restful, soothing, and somewhat formal. A room done in all cool colors may seem too cool, unfriendly and lack unity.

COLORS are a part of our everyday lives. It is in essence the beginning of the design process. Specific colors tend to have different effects on different people. So I ask, What is your Favorite Color?

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